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Alexa Meade + Denim & Supply Ralph Lauren

By Mercedes

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For those who are in Madrid this weekend, Denim & Supply Ralph Lauren presents Warehouse Project, a creative initiative and a global campaign that features celebrities from the artistic and fashion world and invites all those with a spirit Warehouse to collaborate with them.

This time, Ralph Lauren Denim & Supply’s Warehouse Project brings the Los Angeles based and emerging portrait artist Alexa Meade.  The artist uses a technique of moving art that creates an optical illusion, making a three-dimensional element in 2D. Said in other words, her technique is the reverse style classic trompe l’oeil, and her canvas, in this case, is the human body. Her models suddenly loose all depth and become flat pictures.

Alexa Meade has created a pop -up studio , on a beach in Los Angeles as part of its mission Denim & Supply Ralph Lauren, attracting the attention of passersby and creating a video released as part of the campaign .

This weekend you have the opportunity to watch Alexa Meade work live and use her techniques for painting moving portraits live on the Plaza Del Mercado De Fuencarral , Calle Fuencarral, Madrid 46. The event will be between Friday 19 and Saturday 20 September 2014 from 12:00-3:00pm to 5:00-8:00pm .

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More about Alexa Meade

To create her portraits, Meade skips the canvas and applies paint directly to models and surrounding objects, putting an unexpected twist on viewers’ sense of space and reality.

Alexa Meade did not study art in college. She graduated from Vassar College in 2009 with a B.A. in Political Science but had always dreamed of being an artist. At age 22, steering away from what was originally going to be a career in politics, Meade taught herself how to paint in this style in her parents’ Washington DC-area basement.

Since the start, she has made it a habit to photograph her `paintings,’ resulting in a collaboration between artist and model.

Meade’s big break came when a post about her work went viral. A blogger posted just one photo of Meade’s work, accompanied with a 30-word caption and a link to her website. Overnight, her work received attention from across the world and the phone calls started pouring in.

Meade’s work has been exhibited at the Saatchi Gallery in London, the Irvine Contemporary and Smithsonian’s National Portrait Gallery in DC, the Ivo Kamm Gallerie in Switzerland, the Gallery for Contemporary Photography in Germany, as well as galleries in Japan and Belgium.  In 2013, Meade also had the distinguished opportunity to present a TED Talk which was titled ‘Your body is my canvas.’ It has been viewed over 2 million times.

She completed commissioned projects for Mercedes-Benz, Mini Cooper, and performer Gotye, and this summer she is a primary collaborator for Denim & Supply Ralph Lauren’s Project Warehouse, a new creative initiative and global campaign that celebrates the newest faces in art and fashion and invites consumer collaboration in the spirit of artist warehouse communities.

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