Two cool brands come together in this collaboration. Sunpocket, the Swedish sporty sunglasses and the New York based ALIFE created a limited collection of three exclusive designs all based on Sunpocket Kauai, a classic frame with an urban touch. Choose between matte black, white frames with orange mirror lenses and tiger stripe.
“ALIFE is an ambient and sharp brand that always work with the very best, so of course it feels really exciting to worktogether with them”, says Jacob Höglund, CEO and Founder at Sunpocket. The Sunpocket and ALIFE collaboration will be available at the ALIFE store and online store, at sunpocketoriginal.com and selected stores worldwide. Available from July 31th. Price 110€ / $128
ALIFE is a New York-based, multi-tasking, multi-faceted lifestyle driven company, founded in 1999. In addition, ALIFE is the operation behind ALIFE RIVINGTON CLUB, or A.R.C., widely recognized by con- sumers, press and industry as the world’s premiere sneaker boutique. ALIFE also has a store in Tokyo, Japan. ALIFE has previously collaborated with brands like Nike, Reebok, Adidas, New Balance and Puma.
Sunpocket’s history traces back to the late 1970’s where the signature foldable shades gained a strong following in the French ski community. Ten years later, Sunpocket had become immensely popular all over Europe. In 2011 Sunpocket was re-launched by swedish entreprenuer Jacob Höglund, after he fell in love with a pair of vintage Sunpocket glasses left by his father in their ski cottage. The sunglasses are manufactured on the paradise island of Mauritius. Sunpocket has previously collaborated with Colette, Opening Ceremony, Le Bon Marché and A Bathing Ape.
Pues si una colaboración interesante, la fusión da resultados más que satisfactorios. El resulta final me gusta mucho :)