For the launch of its new fragrance, Roses de Chloé, the Chloé house has developed a hypnotic film celebrating the rose, at the heart of its new scent.
The artistic piece, directed by the French choreographers I Could Never Be a Dancer, reveals Chloé’s unique interpretation of the rose. French electro artist Jackson and His Computer Band signs the soundtrack.
The Blowing Roses film expresses the delicate and feminine side of the Chloé woman through the blooming roses metaphor. Each woman represents a petal, dancing gracefully with the wind’s breeze. As the flowers bloom, the petals multiply and spread to create a kaleidoscope of roses.
Created by master perfumer Michel Almairac in collaboration with Mylène Alran, Roses de Chloé was developed with bergamot notes in the top, joined by a heart of damascena rose essence and magnolia, and a trail of white musk and amber.