“The brand, CALLA, is based on the idea of relaxed luxury, so it was important to me to propose jeans to my client. I asked April 77 to work with me because they are just honestly my favourite denim brand! I wear them
all the time. For this collaboration, we discussed mixing our two worlds
together into a theme called ‘Romantic Rights’ – a vision that is both romantic and very rock and roll. For the print designs, I imagined a girl, in
love, at a summer music festival and how she feels. I tried to communicate the heat, the nature and the music in abstract patterns.” Calla Haynes.
Limited Edition Joey Lady, Marky and Beat available at April77 (49 Rue de Saintonge and www.april77-shop.com), Opening Ceremony NY & LA, Le Bon Marché Paris, Le 66 Paris, Maria Luisa Hong Kong, Bettina Athens, Isetan Tokyo, Delta Tokyo, V2K Istanbul and ASOS