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Tag Archives | Sweden

Hövding Invisible Bicycle Helmet – El Casco Invisible

It seems too good to be true. Hövning is a discrete scarf/collar that is worn around the neck like so many others…but it conceals an unexpected secret. This collar hides an airbag that you’ll only see if there is an unfortunate accident. These Swedish designers have created a new kind of helmet that will save […]

Peaktime by Caroline Haberkorn

It’s June and most of the universities are presenting the final projects of their students. Last week I took the chance to take a look of the projects exhibition at HDK Gothenburg in Sweden, and there were a lot of interesting things to take note. Since I love the idea of mixing fashion with technology […]

ACNE CAPSULE COLLECTION SS12

“An urban, but free-minded and radically white-only. A mix of different materials and silhouettes, caftans worn with Acne-Girls-Favorites like denims, poplin shirts and light jersey t-shirts, styled with high-summer flat sandals. Seethrough plissée effortlessly meeting shiny irridescent leather. Washed silk crèpe de chine on top of bonded lace. Denim twill worn together with floor length […]

Our View – Fresh Fish Gothenburg 2012

Between trips and new projects I’m having quite a dose of Swedish fashion lately. Last weekend turn was the Fresh Fish Fair and Competition in Gothenburg. This fair featured the work of young designers and students from all of Sweden and it was pleasant to see a high quality in the designs.  There were definitely some high notes to […]

Ida Johansson SS12 – “Reflecting Roots”

She is definitely one of the ones to watch. When you wear her garments, people tend to ask “where did you get that?” and her whimsical and fun personality makes Ida Johansson a designer you have to love. These pictures are from her Spring/Summer collection called “Reflecting Roots”, an explosion of colours, asymmetric layers and […]

J Dauphin AW 2011

What is modern luxury? Does it have to be expensive? Does it have to be new? In this quest (that I began four years ago with this blog), I stumbled upon Johanna Dauphin’s work. Dauphin started her own line in 2006 after several years as a designer and product manager at two of the world’s greatest […]

ACNE + Daniel Silver

We saw a preview of the capsule collection of London based artist Daniel Silver for ACNE in some Swedish blogs last July, and now finally, next October 11th the collection will hit the shops. The 60 pieces includes men’s, women’s, accessories and shoes. The African inspired prints have all been designed by Silver. The official launch includes an exhibition at ACNE 13 Dover […]

Sunpocket sunglasses en España

This brand it’s not precisely new, in fact, it is 25 years old, and after many years of sweet lethargy, they are back. Originally  a French brand, it is now in the hands of the Swedes. The person responsible for the comeback is Jacob Höglund, who found a pair of forgotten Sunpockets in the family summer […]

E&E Sunglasses – A Swedish Love Story Shop

“Our inspiration comes partly from the Swedish fashion arena when we are in the process of making our spectacles. The stylishness that are deeply rooted in Swedish design, we want to turn spectacles into an accessory that can be worn by everybody everyday. Throughout the Nordic culture and our design we aim to map out […]

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