The start of September covered the walls of the Stockholm metro with the fall 2015 campaigns. Two have been the protagonists, one for women and the other for men I’m talking about Dressman and Calvin Klein‘s campaigns. For this campaign, we are breaking down the stereotyped presentations of bodies in the media and advertising. The campaign aim to […]
Last march, forecasting guru Li Edelkoort talked to Dezeen about the end of fashion as we know it. She even published an Anti_Fashion Manifesto were she talks in 10 points about what she means with “The fashion business is going to implode”. In Dezeen’s article, there was a bunch of commenters saying: “this is the […]
Last sunday The Guardian dedicated an entire article to them: The Ugly Shoes. “Forget dainty kitten heels or towering stilettos” writes Hanna Marriot. “The sandal to be seen in this spring is the “ugly shoe“: footwear that is hefty, flat and defiantly unsexy.” A new and unexpected trend that is all about comfort, and that goes […]
