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Finland

In love with…Väska VENLA handbag

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Väska is a bag brand founded by Ann-Sofi Storbacka, a Sweden-born, Finland-raised and Barcelona-based designer, as a as a result of a final project in Accessory Design at the Escola Superior de Disseny Felicidad Duce in 2012. For Väska (that means ‘bag’ in Swedish) Ann-Sofi uses only traditional working tools to produce the bags.

The minimalistic designs are handcrafted with an origami inspired folding technique and the cow leather is vegetable tanned, which adds to the sustainable ambitions of the brand. I personally loved these two new designs, but I must confess that it’s quite difficult to choose from! A promising profile, Ann-Sofie Storbacka was one of the winners of the FUTURE OF FASHION Program by Not Just a Label and Who’s Next. Get your beautiful Mediterrean-Scandinavian bag here.

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Nurmi Clothing

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I was recently in Helsinki visiting friends and it was right after the news of this year’s Hyères festival winner, Satu Maraanen, so I was looking forward to see the city’s fashion scene. After walking the streets of Helsinki I can understand so much more the amazing streetstyle blog Hel Looks. Colourful, daring and personal, the style of the Finnish is everything but boring. And how about eco design? The brand Nurmi Clothing is a good example of the Finnish commitment with the environment.

Redhead and beautiful Anniina Nurmi is the founder of this “slow” brand that has as main objective to be transparent in all of its production steps. “I wanted to escape from the rat race and do what I love: design beautiful clothes in a sustainable way” explains Anniina, who also writes a blog were she talks about all the things that are happening with her brand. She thinks that this is a perfect way to have the consumer informed of all what it’s behind the fashion industry and the production of the garments, and that its something that more designers should do too. I couldn’t agree more!

Materials like hemp, organic cotton, recycled textiles or eco lather are the core of Nurmi garments. They even have a line of jeans made of denim which is 55% hemp and 45% organic cotton. Check out their website for more info.

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