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ORLA KIELY + PEOPLE TREE Collaboration

People Tree and Orla Kiely continue their collaboration for the Spring – Summer 2015 season with a capsule collection.

The sustainable brand will launch a collection which consists of two vintage inspired graphic prints in a colour pallet of soft grey, green and summer pink on 100% certified organic cotton. The first of Orla Kiely’s prints is the ‘Birdwatch’, an interpretation of Alfred Hitchcock’s classic ‘The Birds’. This print is a sweeter interpretation inspired by graphic designers from the 50’s and 60’s like Saul Bass and Paul Rand. The second is the ‘Wallflower’, which has lovingly evolved season on season and is one of those very much established Orla Kiely flower prints.

It is so great to realise that the farmers who are farming organic cotton have an

opportunity to grow organic crops to eat in all the extra land they might have.

While they are earning money from their organic cotton they are feeding their

families, their villages and beyond with quality organic food. I love that.

Orla Kiely

The collection is comprised of the strappy dress, tee, shirt dress, gathered dress, trouser, pocketed top, and sleeveless dress in sizes 8- 16, available at www.peopletree.co.uk

Factoria Rent Me presents its new fall 2014-15 collection titled “Rabbitcorn”

Factoria Rent Me presents its new fall 2014-15 collection titled “Rabbitcorn“. A collection in teddy bear fur acting as the principal protagonist. As always, Carolina Diez brings a whimsical and fun element to her collections, with a conscious concept behind the designs. In this case, the teddy bear fur replaces the animals natural fur, all done in spirit of animal protection. What is human, how can we live in harmony with the animals? What is real, what is not? All ideas that appear apparent in Factoria Rent Me’s designs.

Hearing the calls of the Rabbitcorn which resonated in Los Angeles, transported the label to a sunny southern Californian environment full of young, fresh, positive charged air, where the campaign was shot.

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Check out the fashion film!

Synopsis

A Californian scientist focuses her life on the obsession to create the perfect “Rabbitcorn”. Her constant obfuscation on unicorns will lead her to experiment first with several number of animal species without success, leading to her an investment of all her entire capital,ending without a house and forced to live in a caravan.

After many failed attempts to creatively birth a Rabbitcorn, and on the verge of bankruptcy.  She finally created the Rabbitcorn successfully, this genisis was the first its kind.

Across the oceans, there are several lovers seeking such a rare specimen. In the film one of them manages to buy online the onlyRabbitcorn in existence. Both characters speak intimately verbally as well as telepathically with our camera, explaining what things hold meaning for them. Their revolutionary conversation is filled with idealistic exchanges of how each of them found the Rabbitcorn and how their lives changed.

Credits:

Rabbitcorn 2014. Los Angeles.

Directed by Rocio Mesa

Starring; Ashley Tran and Carolina D-C
Rabbits; Loreta and Lucinda

Executive producer; Andrés Rosende

Associate producers; Douglas Flahaut, Brice Hallock and George Kimmel IV

Costume designer: Carolina Diez-Cascón

Make-up artist; Martina di Napoli

Music: Esfera Lenticular Clouds

Graphics: Jose María Rubio

 

Ethical fashion – 8 Brands to watch

Produce without harming the environment, maximizing the resources of each place and giving opportunities to disadvantaged people. Today it may sounds like an utopia, but this concept is already a reality for many fashion companies.

We selected 8 brands that produce garments under ethical / sustainable concepts,  that are changing the classic mode of production and consumption of fashion.

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Project Pietá

The idea behind the brand Pieta is quite touching: all items are produced by prisoners inside prisons of Lima, using only organic, natural and recycled materials. Each piece is unique, numbered and signed by the person who made it. The prisioners receive for the sales, allowing them to purchase basic hygiene products. In addition, each working day reduces their sentence for a full day. Worth watching the project webpage, minimalist and very well designed.

everlane

Everlane

Many brands claim to be transparent, but Everlane has led this feature to another level. In their webpage is possible to see all the details of the products offered, as their real costs, the history of the factory that produced the item and the choice of suppliers. A class on how to be ethical not only with the environment, but also with consumers.

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IX Style

The mission of IX Style – besides producing beautiful shoes – is providing clean water to children and communities. When buying garments of the brand consumers help to provide clean water to children, through water filtration systems, rain collection units and wells. Even the heart of this project is in Guatemala, children around the world are also benefited through international alliances.

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Ace & Jig

Bold, colorful, timeless and sustainable clothing: perhaps this is the best definition for Ace & Jig. Their founders travel several times a year to India, where they work individually with the weavers to create authentic and handmade fabrics, produced with organic and recycled materials.

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Pants to poverty

This courageous lingerie brand aims to maximize the social, environmental and financial benefit of the people who they relate: from farmers and factory workers in India to final users. With that, they want to show that fashion can change the world and the social business is the best option nowadays.

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The White T shirt Co

A store that sells only black and white basic tees but with an important differential: all are produced with 100% organic cotton. Sustainability is in the DNA of the company, which also ensures that all production is done under the principles of ethic, social responsibility and eco-friendly.

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Angela Roi

A handbag brand with vegans and ethical principles. This is the proposal of Angela Roi, which does not use animal leather in any of their garments. Another interesting idea is the “Donate by Color”, that donate $5 for specific causes according to the color of the bag purchased.

florenz

Florenz

Inspired by the culture and textile diversity of world populations, Florenz has ethics and sustainability at its core, developing an annual collection of handmade scarves, limited, numbered and produced with high-end materials.

Conscious Luxury

More and more consumers demand products that are sostenible: today, being a responsible brand is as important as quality and beauty. For the luxury market this task is especially challenging: it means to unite two very different worlds and rethink the ways of production without leaving the sophistication aside. On the other hand, the sector has the advantage of having resources to investigate new methods and materials, and notoriety to call the attention to social and environmental causes.

We made a selection of 5 luxury fashion brands that have incorporated sustainability into their strategy, creating interesting collections and/or projects.

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Stella McCartney

Considered the pioneer into the sustainable fashion, Stella McCartney was one of the first designers to use eco friendly fabrics made ​​of pet bottles, organic cotton and natural fibers. With that, she helped to popularize this trend in the fashion market. Besides, she doesn’t use fur or leather in her creations, chose small suppliers and employs wind energy in her store in London. An example to be followed.

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Gucci 

The first step of Gucci towards sustainability was in 2010, when they began to use bags made ​​of 100% certified paper. A year later, the brand launched the “green glasses” made ​​from castor beans. Soon, they decided to extend this concept to a collection of shoes, creating some models made from bioplastic – a biodegradable material considered an alternative to petrochemical plastics – also used on their mobile cases. Another innovation is the sustainable line of sunglasses, made ​​of liquid wood – also considered a green material of the future.

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Valentino 

In 2013, the Greenpeace Italy made ​​a sustainability ranking of 15 Italian and French high-fashion brands. Valentino got the first place, thanks to its policy of zero deforestation for leather and packaging, and to seek to minimize the environmental impact of its textile production. The brand also made ​​an ambitious commitment to eliminate all hazardous chemicals from their supply chain and products until 2020.

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Tiffany & Co

Another good example comes from the jewelry market. Tiffany & Co. continuously seeks to develop standards of responsible operations. The company has a program to ensure that human rights are respected throughout their supply chain and supports the development of communities in areas where they acquire their raw materials. Tiffany & Co. also assures its customers that all diamonds are ethically procured.

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Vivienne Westwood 

Designer and political activist, Vivienne Westwood knows better than no one how to use her fashion influence to call the attention to urgent issues. Her questioning personality has surpassed the limits of the runways and today is also expressed on issues such as sustainability, climate change and conscious consumption. Recently, has released with Greenpeace the T-Shirt “Save the Arctic”, in an attempt to preserve this region. Another interesting initiative was the collection of handbags “Ethical Africa”, created from recycled leather, banners and scraps of unused materials. All products were handmade by the people of Nairobi.

Empowering Women Through Fashion

There is no doubt that the fashion industry has its reputation damaged whenever there is a public complaint of an illegal or unethical work. On the other hand, we must recognize the existence of noble initiatives in this sector: many companies not only provide adequate working conditions but also go beyond, developing projects to help disadvantaged minorities.

We selected here 7 fashion companies that develop initiatives focused on women in precarious situations and prove that the sustainable concept of mutual help is extremely important on these days.

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FashionABLE

The mission of FashionABLE is to create jobs for African women, giving them the chance to overcome poverty, so that they are not dependent upon charity. They have a two-fold strategy: to help women start small businesses and to associate with manufacturers that can hire the women with fair wages and ethical practices. On the webpage is possible to buy beautiful scarves and leather garments, besides knowing the history of the women involved on this project.

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Raven + Lily

The brand Raven + Lily was born from two common passions of its founders: fashion and ethnic design. Then, they had the idea of ​​turning these two themes of interest in a project to help women. Today, they employ artisans from Ethiopia, India, Cambodia, Quenia and United States. In their website is possible to look the clothes produced in each country and feel the identity of each location.
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Cocccon 

This German atelier devotes special attention to women living in India – native country of its founder. They are trained to produce silk and to be direct providers of this product. Besides gaining a new life perspective, the artisans also feel more confident and contribute to the social development of the country.


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Krochet Kids

Created by three brothers, Krochet Kids personally employs women from deprived areas of Peru and Uganda. They work making clothes and accessories for a fair wage, what help them to surpass poverty. It is worth to mention a nice aspect of the brand: all the clothes carry the signature of its author, creating recognition, uniqueness and a link with the buyer.

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31 bits

The project of this accessories’ brand help Ugandan women to get out of poverty, maximizing creative abilities and generating opportunities for sustainable livelihoods. Besides working to 31 bits, they also have English and business classes. Another interesting fact: the accessories developed by artisans – full of color and personality – are made ​​from recycled paper.

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Open Arms

This clothing manufacturing company is committed to help refugee women living in United States to break the cycle of poverty by earning a reasonable wage that allows them to maintain their family. The workers make delicate and feminine clothes, sold in hundreds of retail stores. You can read here  the refugees’ stories and perceive the change of life they have had with this project.

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On purpose by Kate Spade 

A nice project of a famous brand:  Kate Spade has recently launched the On Purpose accessories collection, made by 150 women of Rwanda. The idea of the project is to empower women to become suppliers of the brand, and then replicate this model in other underserved communities.

Benu Berlin – Make Love not Fashion SS15

“Make Love Not Fashion” is the spring/summer 2015 collection by Karen Jessen, Anna Bach and Luis C. Zuniga from eco-brand Benu Berlin and that it has been nominated for the BUNTE New Faces Award FASHION 2014.
The designers re-use old military uniforms that converge in flowing forms; single linear leather pieces manifest themselves in vivid structures.
“With “Make Love Not Fashion” we get back to the origin of the term “fashion”: The art of craftsmanship.”
Benu Berlin started as a Diploma collection, where they recycled old jeans into couture garments proposing a second life to the garments with their concept “street couture”. They transformed streetwear clothes into couture garments with handcraft techniques such as macramé.
This first rtw collection will be presented as a start of the CPD Fashion Days, on the 25th of July, during the award ceremony at the Schraubenfabrik, Düsseldorf.

Original sustainable accessories

Seven years have passed since the bag “I’m not a plastic bag” by the designer Anya Hindmarch became famous worldwide. It was the evidence that the fashion industry (and consumers) needed to pay more attention to the sustainable market. Luckily, today many designers are dedicated to this sector, multiplying the number of available eco friendly clothing. We selected here some accessories that not only are beautiful and original, but help the natural environment.

Moop + Thread bag, made ​​from plastic bottles collected in Haiti

Elle necklace, made from electronic waste by Marcela Godoy

Vinylize Sunglasses, made ​​from discarded vinyl records

Couture Planet bag, made from newspaper

Bottletop bag, made from aluminum ring

Peacebomb Bracelet by Article 22, made from bomb fragments found in Laos, the most bombed country in history (the profit from sales go to a development fund of the country)

Greate Eco-Jewelers

In recent years it has triggered a boom related to the environment, trends such as “eco-friendly” have been taken by designers who embody the eco soul in furniture, product and jewelry. In this case we show five designers or brands that appropriate the eco-jewelry at its best.

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Ágústa Sveinsdóttir

 This Icelandic designer works in her Dust collection based on the insight: transformation and disintegration of the world. Using dust found in deserted farms as main material. Sveinsdóttir plays to give value by merging the dust with biodegradable adhesives that make it a cover layer of the metal forming the jewel itself, creating an equally transformable piece ” With time it withers away, revealing a manmade structure, a sort of skeleton within, giving the bearer a chance to savour every moment of its life span. It is a celebration of the fragile beauty that time and use impart to materials. “says Sveinsdóttir.

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Profile Sveinsdóttir and its collection are available in https://www.behance.net/gallery/16946877/Dust

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Heart and Noble

This jewelry firm based in London and New York launched its latest collection as part of Fashion Week NYC 2014, showing fluency in the use of reused materials like acrylic or metal. In this case The Acrylic Cable Tie Collection makes use of laser cutting and flexible thread to create shapes and patterns that with the color enhance the beauty of each piece, in the interview with Ecouterre, Gabriele it’s creator highlights ” It’s a celebration of industrial design, and the minds behind these remarkable creations, giving air play to beautifully, cleverly engineered objects that make our world function a little bit better, appreciating the underappreciated. ”

You can buy this amazing collection on their website.

http://www.heartandnoble.com

rose-fitzgerald

Rose and Fitzgerald

This design studio based in Uganda works closely with local craftsmen to create jewelry pieces that unite spectacular craftsmanship and style. Using sustainable natural materials such as wood, cattle horn and recycled brass, they create unique and high quality pieces. ” Many of our products take days of patient, detailed work to complete, and pass through the hands of multiple artisans who offer different skills. This “labor of love” means that a product has been given the time and attention that many mass-produced products lack. “say Rose & Fitzgerald.

Its products and jewelry can be purchased at their website, where also explain the social responsibility of their work. http://www.roseandfitzgerald.com

moe-nagata

Moe Nagata

Since he’s appearance in the Milan Fashion Week this young designer has become a representative of the nature of tribal, combined with its great use of bark, lobster shells, and fish bones discarded by the food industry, Nagata spectacular compositions makes form, color and texture led to the development of completely blinding jewelery pieces. ” This collection is the ultimate celebration of nature and natural materials.” says Nagata in the interview with Ecouterre after explaining the process applied to the materials to achieve it’s contrasting finishes.

In the web page you can find his work and designs. http://www.moe-nagata.com

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The Harbinger Co.

Thanks to new technologies meeting traditional craft techniques Harbinger Co. selection of materials such as recyclable or reusable bamboo, help them create pieces of jewelry full of style, simplicity, movement and geometry. ” We specialize in designing and making extraordinary products with ordinary materials. We strive to recreate everyday objects into classic treasures—pieces that feel good to the hands, nice to the eyes, and friendly to the environment.” they say.

His creations can be found in their web site. http://www.theharbingerco.com

Kuyichi + Jordi Cruz

The Dutch sustainable fashion brand Kuyichi brings us this interview with Jordi Cruz, the young Catalan chef with three Michelin stars as part of its “Cool & Conscious People” series. Kuyichi was founded in 2001 and since then they promote with their products fashion without “preservatives or dyes.” No chemicals or labor exploitation. Kuyichi founders see sustainability as their mission.

In this interview, Cruz tells us his views on sustainability

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At age seven, you knew you wanted to become a chef, you got your first job as a cook at age 14 and earned your first Michelin star when you were 24 years old. Where do you see yourself in 10 years time?

From the 14 years I have not moved from a kitchen so that in 10 years I hope to still be in it. But with more ability to enjoy everyday things in life that I have not yet had time to devote. Everything happened so fast.

What had a bigger impact on your career: earning 3 Michelin stars or participating in Masterchef?

The 3-star Michelin are linked to a life, work, perseverance, dedication and responsibility. Started in the restaurant “Estany Clar” Cercs (Barcelona) and is following in AbaC. In Masterchef I have gained visibility also very important in my career national level, but being aware of what is happening in each moment not stop keep our feet on the ground and continue to devote rest of the time in the kitchen.

Is sustainability important in your restaurant? For instance, do you use organic products? If so, is this a personal conviction or based on customer preferences?

It’s a personal and consistent decision. We work with seasonal ingredients, the menu changes every week depending on the orchard each time. There are conscious customers who value the origin of the raw material, but not all are aware. So the work of the head of the room and mine is also talk of our values ​​and open up consciousness.

Do you think the health-food trend is a short term hype or a lasting trend?

For people who are aware durable because it has more information about what is right and wrong, but we think that there is much consumer would not even debate and this is where the work of each and every one in their specialty is.

 One of KUYICHI’s key messages is go beyond the romantic ideal. What are your ideals?

I do not believe in ideals but in consciousness and judgment. People Loading of the world, people are not aware of it. I must be missing responsibility.

I appreciate what I do and what I choose.

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Our Kuyichi edit for spring  Patchwork-shirtbag & striped-top.