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eco friendly

Conscious Luxury

More and more consumers demand products that are sostenible: today, being a responsible brand is as important as quality and beauty. For the luxury market this task is especially challenging: it means to unite two very different worlds and rethink the ways of production without leaving the sophistication aside. On the other hand, the sector has the advantage of having resources to investigate new methods and materials, and notoriety to call the attention to social and environmental causes.

We made a selection of 5 luxury fashion brands that have incorporated sustainability into their strategy, creating interesting collections and/or projects.


Stella McCartney

Considered the pioneer into the sustainable fashion, Stella McCartney was one of the first designers to use eco friendly fabrics made ​​of pet bottles, organic cotton and natural fibers. With that, she helped to popularize this trend in the fashion market. Besides, she doesn’t use fur or leather in her creations, chose small suppliers and employs wind energy in her store in London. An example to be followed.



The first step of Gucci towards sustainability was in 2010, when they began to use bags made ​​of 100% certified paper. A year later, the brand launched the “green glasses” made ​​from castor beans. Soon, they decided to extend this concept to a collection of shoes, creating some models made from bioplastic – a biodegradable material considered an alternative to petrochemical plastics – also used on their mobile cases. Another innovation is the sustainable line of sunglasses, made ​​of liquid wood – also considered a green material of the future.



In 2013, the Greenpeace Italy made ​​a sustainability ranking of 15 Italian and French high-fashion brands. Valentino got the first place, thanks to its policy of zero deforestation for leather and packaging, and to seek to minimize the environmental impact of its textile production. The brand also made ​​an ambitious commitment to eliminate all hazardous chemicals from their supply chain and products until 2020.


Tiffany & Co

Another good example comes from the jewelry market. Tiffany & Co. continuously seeks to develop standards of responsible operations. The company has a program to ensure that human rights are respected throughout their supply chain and supports the development of communities in areas where they acquire their raw materials. Tiffany & Co. also assures its customers that all diamonds are ethically procured.


Vivienne Westwood 

Designer and political activist, Vivienne Westwood knows better than no one how to use her fashion influence to call the attention to urgent issues. Her questioning personality has surpassed the limits of the runways and today is also expressed on issues such as sustainability, climate change and conscious consumption. Recently, has released with Greenpeace the T-Shirt “Save the Arctic”, in an attempt to preserve this region. Another interesting initiative was the collection of handbags “Ethical Africa”, created from recycled leather, banners and scraps of unused materials. All products were handmade by the people of Nairobi.

Benu Berlin – Make Love not Fashion SS15

“Make Love Not Fashion” is the spring/summer 2015 collection by Karen Jessen, Anna Bach and Luis C. Zuniga from eco-brand Benu Berlin and that it has been nominated for the BUNTE New Faces Award FASHION 2014.
The designers re-use old military uniforms that converge in flowing forms; single linear leather pieces manifest themselves in vivid structures.
“With “Make Love Not Fashion” we get back to the origin of the term “fashion”: The art of craftsmanship.”
Benu Berlin started as a Diploma collection, where they recycled old jeans into couture garments proposing a second life to the garments with their concept “street couture”. They transformed streetwear clothes into couture garments with handcraft techniques such as macramé.
This first rtw collection will be presented as a start of the CPD Fashion Days, on the 25th of July, during the award ceremony at the Schraubenfabrik, Düsseldorf.

Original sustainable accessories

Seven years have passed since the bag “I’m not a plastic bag” by the designer Anya Hindmarch became famous worldwide. It was the evidence that the fashion industry (and consumers) needed to pay more attention to the sustainable market. Luckily, today many designers are dedicated to this sector, multiplying the number of available eco friendly clothing. We selected here some accessories that not only are beautiful and original, but help the natural environment.

Moop + Thread bag, made ​​from plastic bottles collected in Haiti

Elle necklace, made from electronic waste by Marcela Godoy

Vinylize Sunglasses, made ​​from discarded vinyl records

Couture Planet bag, made from newspaper

Bottletop bag, made from aluminum ring

Peacebomb Bracelet by Article 22, made from bomb fragments found in Laos, the most bombed country in history (the profit from sales go to a development fund of the country)

Greate Eco-Jewelers

In recent years it has triggered a boom related to the environment, trends such as “eco-friendly” have been taken by designers who embody the eco soul in furniture, product and jewelry. In this case we show five designers or brands that appropriate the eco-jewelry at its best.


Ágústa Sveinsdóttir

 This Icelandic designer works in her Dust collection based on the insight: transformation and disintegration of the world. Using dust found in deserted farms as main material. Sveinsdóttir plays to give value by merging the dust with biodegradable adhesives that make it a cover layer of the metal forming the jewel itself, creating an equally transformable piece ” With time it withers away, revealing a manmade structure, a sort of skeleton within, giving the bearer a chance to savour every moment of its life span. It is a celebration of the fragile beauty that time and use impart to materials. “says Sveinsdóttir.


Profile Sveinsdóttir and its collection are available in


Heart and Noble

This jewelry firm based in London and New York launched its latest collection as part of Fashion Week NYC 2014, showing fluency in the use of reused materials like acrylic or metal. In this case The Acrylic Cable Tie Collection makes use of laser cutting and flexible thread to create shapes and patterns that with the color enhance the beauty of each piece, in the interview with Ecouterre, Gabriele it’s creator highlights ” It’s a celebration of industrial design, and the minds behind these remarkable creations, giving air play to beautifully, cleverly engineered objects that make our world function a little bit better, appreciating the underappreciated. ”

You can buy this amazing collection on their website.


Rose and Fitzgerald

This design studio based in Uganda works closely with local craftsmen to create jewelry pieces that unite spectacular craftsmanship and style. Using sustainable natural materials such as wood, cattle horn and recycled brass, they create unique and high quality pieces. ” Many of our products take days of patient, detailed work to complete, and pass through the hands of multiple artisans who offer different skills. This “labor of love” means that a product has been given the time and attention that many mass-produced products lack. “say Rose & Fitzgerald.

Its products and jewelry can be purchased at their website, where also explain the social responsibility of their work.


Moe Nagata

Since he’s appearance in the Milan Fashion Week this young designer has become a representative of the nature of tribal, combined with its great use of bark, lobster shells, and fish bones discarded by the food industry, Nagata spectacular compositions makes form, color and texture led to the development of completely blinding jewelery pieces. ” This collection is the ultimate celebration of nature and natural materials.” says Nagata in the interview with Ecouterre after explaining the process applied to the materials to achieve it’s contrasting finishes.

In the web page you can find his work and designs.


The Harbinger Co.

Thanks to new technologies meeting traditional craft techniques Harbinger Co. selection of materials such as recyclable or reusable bamboo, help them create pieces of jewelry full of style, simplicity, movement and geometry. ” We specialize in designing and making extraordinary products with ordinary materials. We strive to recreate everyday objects into classic treasures—pieces that feel good to the hands, nice to the eyes, and friendly to the environment.” they say.

His creations can be found in their web site.

Kuyichi + Jordi Cruz

The Dutch sustainable fashion brand Kuyichi brings us this interview with Jordi Cruz, the young Catalan chef with three Michelin stars as part of its “Cool & Conscious People” series. Kuyichi was founded in 2001 and since then they promote with their products fashion without “preservatives or dyes.” No chemicals or labor exploitation. Kuyichi founders see sustainability as their mission.

In this interview, Cruz tells us his views on sustainability


At age seven, you knew you wanted to become a chef, you got your first job as a cook at age 14 and earned your first Michelin star when you were 24 years old. Where do you see yourself in 10 years time?

From the 14 years I have not moved from a kitchen so that in 10 years I hope to still be in it. But with more ability to enjoy everyday things in life that I have not yet had time to devote. Everything happened so fast.

What had a bigger impact on your career: earning 3 Michelin stars or participating in Masterchef?

The 3-star Michelin are linked to a life, work, perseverance, dedication and responsibility. Started in the restaurant “Estany Clar” Cercs (Barcelona) and is following in AbaC. In Masterchef I have gained visibility also very important in my career national level, but being aware of what is happening in each moment not stop keep our feet on the ground and continue to devote rest of the time in the kitchen.

Is sustainability important in your restaurant? For instance, do you use organic products? If so, is this a personal conviction or based on customer preferences?

It’s a personal and consistent decision. We work with seasonal ingredients, the menu changes every week depending on the orchard each time. There are conscious customers who value the origin of the raw material, but not all are aware. So the work of the head of the room and mine is also talk of our values ​​and open up consciousness.

Do you think the health-food trend is a short term hype or a lasting trend?

For people who are aware durable because it has more information about what is right and wrong, but we think that there is much consumer would not even debate and this is where the work of each and every one in their specialty is.

 One of KUYICHI’s key messages is go beyond the romantic ideal. What are your ideals?

I do not believe in ideals but in consciousness and judgment. People Loading of the world, people are not aware of it. I must be missing responsibility.

I appreciate what I do and what I choose.


Our Kuyichi edit for spring  Patchwork-shirtbag & striped-top.

In love with…Väska VENLA handbag


Väska is a bag brand founded by Ann-Sofi Storbacka, a Sweden-born, Finland-raised and Barcelona-based designer, as a as a result of a final project in Accessory Design at the Escola Superior de Disseny Felicidad Duce in 2012. For Väska (that means ‘bag’ in Swedish) Ann-Sofi uses only traditional working tools to produce the bags.

The minimalistic designs are handcrafted with an origami inspired folding technique and the cow leather is vegetable tanned, which adds to the sustainable ambitions of the brand. I personally loved these two new designs, but I must confess that it’s quite difficult to choose from! A promising profile, Ann-Sofie Storbacka was one of the winners of the FUTURE OF FASHION Program by Not Just a Label and Who’s Next. Get your beautiful Mediterrean-Scandinavian bag here.




Revisited SS14 – If it was broken, it’s beautiful


New York based label Revisited, presents for next SS14 its most conceptual collection. This multidisciplinary team, which came together as a response to the saturation of mass production, the fast-design and excess in general, was inspired this time by the Japanese tradition of Kintsukuroi, which consists of repairing ceramics with a lacquer containing gold or silver.

Coinciding perfectly with the philosophy of Revisited, they decided to translate this technique / philosophy ( if it was broken , it’s beautiful) to the garments. For example, one 40s foulard is “repaired” or sack fabric pieces are embroidered with golden raffia thread. With unusual dyed and embroidered textures they study the crackle in ceramics. Jetske Visser collaborated creating hand-dyed foulards that seems that the ink has cracked and stopped when in contact with silk. As always they also added a series of robust and unique necklaces, in collaboration with the brand Choses .

I can not help but thinking that it’s an extremely inspiring philosophy carried on a daily basis. How often do we look in the mirror and wished to erase that scar in our body? Not to mention the scars of the soul…How poetic to wear garments that remind us to embrace does details that make everyone of us so unique.

More info on their website and online shop .



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Nurmi Clothing


I was recently in Helsinki visiting friends and it was right after the news of this year’s Hyères festival winner, Satu Maraanen, so I was looking forward to see the city’s fashion scene. After walking the streets of Helsinki I can understand so much more the amazing streetstyle blog Hel Looks. Colourful, daring and personal, the style of the Finnish is everything but boring. And how about eco design? The brand Nurmi Clothing is a good example of the Finnish commitment with the environment.

Redhead and beautiful Anniina Nurmi is the founder of this “slow” brand that has as main objective to be transparent in all of its production steps. “I wanted to escape from the rat race and do what I love: design beautiful clothes in a sustainable way” explains Anniina, who also writes a blog were she talks about all the things that are happening with her brand. She thinks that this is a perfect way to have the consumer informed of all what it’s behind the fashion industry and the production of the garments, and that its something that more designers should do too. I couldn’t agree more!

Materials like hemp, organic cotton, recycled textiles or eco lather are the core of Nurmi garments. They even have a line of jeans made of denim which is 55% hemp and 45% organic cotton. Check out their website for more info.

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Wonderworld Fur by Boudicca


Even though the trend in countries like China, South Corea or Russia is to use more and more fur (U.S. exports of mink pelts to China jumped to a record $215.5 million last year according to Reuters), I’m happy to see that there is a counter trend on this. In collaboration with WWF France, Boudicca (the London designer’s collective) designed a limited edition faux fur collection. The eco-new line of clothing and accessories made from the fur of imaginary animals (like the Bufaloon) is now available online and the proceeds will go towards financing the protection of endangered animal species.