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Tag Archives | adidas

The fashion boom in Brazil

There is no doubt that Brazil is in a special moment, mainly driven by the World Cup and the Olympics. Currently, the interest in its culture and economy has broken barriers and is in a global level. Being Brazilian and not be there in a time like this generates a number of interesting situations: every […]

The Next Black: A film about the future of clothing

“Shouldn’t it be something more progressive than design and style changes…shouldn’t there be innovation that alters the entire concept of clothing”. The Next Black, is a documentary produced by the German company AEG (German General Electricity Company) that observes the future of the fashion industry within six different perspectives but with the common denominator of innovation […]

Adidas x Opening Ceremony

adidas Originals and Opening Ceremony return for Spring/Summer 2014 with the fourth season of their collaboration collection. Once again, the sportswear label and the multi-faceted global retailer explore the stylistic elements of two athletics forms: baseball and taekwondo. On January 31th the baseball styles, that include  clothes and accessories that emphasize

Cool T-Shirt #2 – Y-3 Yohji Yamamoto + Peter Saville “Meaningless Excitement”

Why? Because is the reflection of the legendary Peter Saville (who designed Joy Division and New Order‘s most celebrated album covers). The graphics for the Y-3 SS14 collection, that were shown yesterday in New York, come from the hand of someone who claims the whole business is an exercise in “mass mind control and triviality that enslaves people to consumption” as […]