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Wearable Tech – 4 cool brands

The success of Google Glass is still uncertain, but there’s no doubt this device opened the door for a new generation of clothing and accessories. We’re talking about the “smart clothes/ jewelry”, garments that use technology and connectivity to go beyond their original function. The main (and difficult) challenge of wearable tech is to create […]

The Yoga Edit

Yoga is one of the best activities to improve your physical and mental health. We selected some of the best products inspired by yoga to get you inspired to take action or to change your wardrobe if you are already a savvy yogui. The place: Sivananda Ashram Yoga Retreat Located across the bay from Nassau, Bahamas, […]

Sputnik Zurich – Kickstarter

If you are a commuter and use a bike you may want to take part of this Swiss project. Sputnik Zurich is a brand founded by two architects, Chelsea and Stefanie, that wanted to create a product that was all about safety and design. They are currently campaigning in Kickstarter to get funds for their […]

Elisabeth Olsen for Flaunt Magazine

What I like about Elisabeth Olsen is that vulnerability that you can see through her eyes. She looks more artistic and interesting that other Hollywood actresses and I think we will see a lot of her in the future. This short art-house style film by Hunter&Gatti follows Elizabeth during the photo shoot from her recent Flaunt Magazine feature and […]

Head accessories for the summer

Keeping the hair neat during the summer is never an easy task. To help with this “mission” we made a selection of some cool head accessories that not only have tons of personality, but will keep your head protected from the sun. Turban Anna Sui White and blue scarf Philipp Plein Light blue scarf Marc […]

The Next Black: A film about the future of clothing

“Shouldn’t it be something more progressive than design and style changes…shouldn’t there be innovation that alters the entire concept of clothing”. The Next Black, is a documentary produced by the German company AEG (German General Electricity Company) that observes the future of the fashion industry within six different perspectives but with the common denominator of innovation […]

East Dane Giveaway

This week we want to treat our male readers (or the girlfriends, friends, sisters…) with a cool present in partnership with East dane. El Fashionista gives away not one, but four (!) $50 gift cards to use in the Shopbop‘s brother site: East Dane. To participate is really easy: Just pick what you like the most! Leave a comment […]

Interview with Marina Massone – Jewellery designer

Marina Massone‘s jewellery have a certain touch of geometry and design that makes them small sculptures. Working with materials that she molds, folds and twist, each  collection is designed from a structure aimed to be adapted to different body parts. “The movement, joints, transparencies, its real volume” are indispensable qualities in each piece. With a […]

5 Interesting fashion crowdfunding projects

Many industries have already benefited from the power of crowdfunding. Its operation is very simple: anyone can make an investment, of any value, in a project that considers interesting or promising. But what many people don’t know is that the fashion industry is also taking advantage of the benefits of crowdfunding. More than that: the […]

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