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Archive | FASHION

Reschia the Swedish brand with a heart from Buenos Aires

Best Swedish Shoe Brand? Try Reschia. This up and coming brand is the brainchild of Andrea Reschia, an experienced Argentinian/Swedish shoe designer. Andrea’s life and inspirations (a mix of Koolhas, Haas Brothers and pure Rocknroll) is beautifully portrayed in her shoe designs. Why do I like it? Amazing quality, unique styles and, why not, a […]

Interview with Marina Massone – Jewellery designer

Marina Massone‘s jewellery have a certain touch of geometry and design that makes them small sculptures. Working with materials that she molds, folds and twist, each  collection is designed from a structure aimed to be adapted to different body parts. “The movement, joints, transparencies, its real volume” are indispensable qualities in each piece. With a […]

Let’s party! – 5 must haves to celebrate (and a bigsale!)

Black, of course. Why not make a selection of five black items that can help you look fab in your next party, while being faithful to the number one color in fashion? The perfect excuse to do some serious shopping for the holidays: The Big Sale of the year is here, starting today and until next […]

Is the future female?

I don’t think so. I think the future is equal. Read more about the radical feminist tshirt that conquered instagram here.

The Fashion Project – Donate your clothes

The fashion industry knows that something needs to change. Too many clothes are produced but still too many people don’t have enough to wear. Fashion project is an interesting initiative that takes advantage of the millions of shopaholics in the world. How? By raising as much money as possible for charity by creating a community […]

SAMPLE-CM – Trans-disciplinary Design by Margot Charbonnier

SAMPLE-CM was founded in 2010 and is ever since questioning and confronting the borders between Fashion, Art and Sociology. The 10 signature pieces of the new capsule collection condense sportswear and streetwear essentials through comfortable and intelligent design. The .grand bassin. project works as a set of equipment that stretches the body to the limits of action spaces. […]

Best winter boots

Now that its starting to get dark here in Stockholm, it’s time to prepare for the winter. I must say that it hasn’t been so easy for me to adapt after living so many years in Barcelona. There I could use my Converse all year around for example. But Sweden is a whole other story. Here […]

Shopbop Friends and Family Sale 25% OFF!

Quick reminder! You still have time to take advantage of one of the best Friends and Family Sales! Use code INTHEFAM25 during checkout at for 25% off your total purchase on several of your favourite brands. Bag Rebeca Minkoff Poncho Rag & Bone Booties Michael by Michael Kors

Fall trends 2015 – Burgundy is the new black

Today I had this interesting conversation with this clever girl. Over lunch, she told me that she enjoys surprising and even confusing people by wearing something unexpected: maybe a shiny pair of shoes, maybe something super sexy. While she was talking, I realised that it has been a long time since I experimented with my appearance. How […]

5 Amazing Must-Haves For The Winter Season

Winter season is knocking on the door and it is time to update your wardrobe with the fabulous fashion trends that will be in vogue this time around.  Winters are truly a great time to experiment with your look, put on layers of wonderful clothes and finally wear the lovely collection of boots that you […]