If on one hand the use of technology in fashion is an increasingly strong movement, on the other handmade items are more and more valued. There are many reasons why this trend has succeed: the exclusivity of the piece, the richness of details, the usage of special materials, the skill of the craftsman and the […]
We already know that sustainable garments are more and more popular. But nothing should be more coherent than offer them in sustainable stores, made by recycled materials or taking maximum advantage of natural resources. We selected 5 fashion stores that are good examples of how to bring the sustenability to the point of sale. 1) Freitag […]
How many times have you needed to charge your cell phone and wasn’t able to? While the complexity of devices evolves, their batteries seems to last less and less. Aware of this situation, the fashion industry has joined the technology sector to create garments capable of generating energy. Here’s eight brands and projects that are […]
Produce without harming the environment, maximizing the resources of each place and giving opportunities to disadvantaged people. Today it may sounds like an utopia, but this concept is already a reality for many fashion companies. We selected 8 brands that produce garments under ethical / sustainable concepts, that are changing the classic mode of production […]
Wearable Tech was once considered something of science fiction. Not anymore. Today is a palpable and thriving reality. Fashion and technology are more and more connected and interested in providing innovative solutions to consumers. The recent hires of Apple confirm this trend: over the past few months the company has added to its team executives […]
More and more consumers demand products that are sostenible: today, being a responsible brand is as important as quality and beauty. For the luxury market this task is especially challenging: it means to unite two very different worlds and rethink the ways of production without leaving the sophistication aside. On the other hand, the sector […]
Online shopping has revolutionized the way we consume fashion, shopping from home without having any contact with the garment is today something absolutely normal. But what we’ve gained in convenience, we’ve also gained in being overwhelmed when choosing what to buy: if we have everything available, what should we buy? That’s why many companies and […]
There is no doubt that the fashion industry has its reputation damaged whenever there is a public complaint of an illegal or unethical work. On the other hand, we must recognize the existence of noble initiatives in this sector: many companies not only provide adequate working conditions but also go beyond, developing projects to help […]
Seven years have passed since the bag “I’m not a plastic bag” by the designer Anya Hindmarch became famous worldwide. It was the evidence that the fashion industry (and consumers) needed to pay more attention to the sustainable market. Luckily, today many designers are dedicated to this sector, multiplying the number of available eco friendly […]
There is no doubt that Brazil is in a special moment, mainly driven by the World Cup and the Olympics. Currently, the interest in its culture and economy has broken barriers and is in a global level. Being Brazilian and not be there in a time like this generates a number of interesting situations: every […]
