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PULL&BEAR AW 2014-15 CAMPAIGN: THE FILM

By Mercedes

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Pull&Bear has released its Autumn/Winter 2014-15 Campaign video. The shooting was directed by a usual contributor of the brand, British filmmaker Liam Gleeson, in Fårö, a Swedish island where the film director Ingmar Bergman lived and found natural sets for many of his movies.

The models Antonina Vasylchenko, Grace Van Gastel, Arthur Gosse and Malcolm Lindberg are protagonists of a non-linear visual narration in a highly evocative location. The video acquires a growing intensity from the beats of The Way We Are, by Kate Boy.

The piece completes a campaign featuring photos by Xevi Muntané, models’ hair and make up by Karim Belghiran and stylism by Alberto Murtra and the Pull&Bear Team.

The campaign announces an upcoming season full of new textures and references to iconic decades within the women collections, and outdoor, street and sports influences among proposals for men.

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