Finally tomorrow will arrive the new collection Born Free, an initiative founded with a singular goal: to eliminate mother-to-child HIV transmission by 12/31/2015. The pieces will be available at Shopbop,in a partnership with Amazon Fashion, Vogue, and 22 top female fashion designers to throw support behind this worthy cause, including Diane Von Furstenberg, Donatella Versace, Sarah Burton (Alexander McQueen), Isabel Marant, Gisele Bündchen, Jenna Lyons ( J. Crew), Phoebe Philo (Chloé).
The prices? All of this collection’s exclusive designer merchandise will be priced lower than you’d typically find their products, to encourage more support of the cause. All the benefits will go to the Born Free Foundation.
In these pictures: Doutzen Kroes with son Phyllon wearing a blouse by Chloe for Born Free and tote by Tory Burch for Born Free, Sasha Pivovarova with daughter Mia. Dress & skirt with leggings by Vera Wang for Born Free, Oluchi Orlandi with sons Ugo & Marco. Scarf & diaper bag by Diane von Furstenberg for Born Free, Doutzen Kroes with son Phyllon. Dress & scarf by Marni for Born Free.