One of the news that started the week is the 12 page editorial in the September issue of Vogue U.S., showing Google Glass. These smart glasses made their debut in the fashion world last year at the Diane Von Furstenberg fashion show in the Fashion Week New York. From that event original photos made by the models wearing the glasses showed us a good example of the kind of experience they offer.
The problem is not that the glasses aren’t amazing. Bundling photo, video, messages, information in a pair of frames there’s no doubt that Google Glass ARE the future. But apparently people don’t particularly dare to carry them in public because of the unattractive appearance they have. They just look too “dorky”.
Nick Bilton reflects in this editorial in the New York Times, that Google is trying to create trend, piggybacking on one of the most influential magazines in the world. And she takes as example “The Devil Wears Prada” and Meryl Streep’s monologue where she says Vogue decides what the world will wear. But will this influence really make it this time?
Technology has tried to enter the fashion world for some time but it seems that we are far from finding smart glasses on sale at Zara, although things might change fast. Soon even the price won’t be a problem, according to rumors the price could drop from $ 1.500 to $300 when they officially goes on sale to the public.
No, the problem is not that they aren’t great. They’re simply a bad fit aesthetically. And no wonder, if we think about current trends in glasses, with thick frames, retro shapes (round, cat eye) and oversize. In this context, its minimalist design seems a out of place.
It is only a matter of time to see if we’ll get used to the “futuristic” look of Google Glass, I rather beleive that Google will have to create more models closer to today’s aesthetics.