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Founders & Followers

By Mercedes

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Founders&Followers is a well curated online shop, an place where you can find brands like Stine Goya, Band of Outsiders, Bodkin or Caron Callahan. In a nice mix of big names and independent designers, the site not only offers clothes, but shows you an insight into the creative process showing pictures and interviews with the designers. Illustrators and artists such as Sophie Tolouse, Stephane Manel, Marie Molterer and Esra Rosie are also part of the selection.

In the manner of the biggest online shops, they published a beautiful summer editorial shot by Kasia Bielska featuring the summer highlights. The editorial is inspired by the work of installation artist Kjell Varvin  ‘Having such a strong visual starting point was great because it gave us a lot of freedom to be able to collaborate on how these fragmentations, elements, piles, and variables would come to life. Also it gave us the perfect excuse to do an editorial that was a bit more conceptual editorial since we’ve been wanting to do this for a while now’ explains designer and owner Alicia Rodriguez.

‘the result of my work should be understood as proposals, not final statements’.Kjell Varvin


Don’t miss their sale, you can find bargains like this dress by Karla Spetic (you may recall seen it on Natalie Joos)karla-spetic-natalie-joos

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2 Thoughts to Founders & Followers

  1. Leticia July 25, 2013 at 7:58 pm

    Love them! love their perfect mix of big and independent brands and their perfect selection.

  2. Kate July 26, 2013 at 8:31 am

    I love that dress at the bottom. Very cool use of texture and color.